Year: 2012

At the core of great customer service and wow customer experiences there’s a required discipline that is found in all successful customer service companies. It’s the art to marketing subtlety. Subtlety is at the core of great customer service and developing a awesome customer experiences.

Want to succeed in your startup? Don’t compete on price. Compete on value. You can’t compete in price when you’re starting out. The big players, already established, have greater leverage on pricing. They undercut, lower prices, offer discounts, offer freebies. They can afford it. You can’t. That doesn’t mean you can’t compete.

As a new year begins, let’s look at 12 customer service trends for 2012, the year of customer experience. We’ve recently seen more and more evidence of the shift in power from companies to customers. Companies will have to adapt to the ways customers want to engage with them in the overall experience with the…