The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.
Shopify is the ultimate e-commerce solution supporting more than 600,000 businesses in about 175 countries. Its popularity can be attributed to several reasons-it’s quick and easy to use, affordable, offers customization, ready designs, and is extremely customer-friendly. No wonder there are over 1 million merchants worldwide who are selling on Shopify.
A holistic e-commerce strategy is capable of giving you more than you can imagine. The right marketing strategies involving both on and off your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.
But does one achieve that? A simple answer is by focusing your efforts on customer retention.
What is Customer Retention?
Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer.
Your existing customer base is the best asset your store has. These customers are your brand representatives; they already know your products/services and appreciate your offerings. Instead of always trying to rope in new customers, you should focus your time and effort in improving the experience of these existing clientele. This can be a powerful way to supercharge revenues for your store.
In this article, we’ll be looking at ways in which you can increase sales and customer engagement for your Shopify store.
1. Improve Your Customer Support
Having customer support can assist you in effectively communicating with your customers and equip them with the proper level of support. Both pre- and post-sale can be made easier with a support system at your disposal by enabling you or a customer service representative to communicate with the customer.
Enabling a live chat or help desk tool can turn a potential customer into a sale or a customer complaint into a resolution. It is to be noted that an effectively resolved complaint can turn an unhappy customer into a loyal one. This highlight the power of good customer service and support. Forever, the value of customer feedback cannot be understated. It can help you improve your products and services as well as the overall shopping experience.
2. Start a Customer Loyalty Program
Loyalty programs, also known as customer retention program, are a successful way of increasing purchase frequency because they motivate customers to purchase more frequently to earn valuable rewards. Moreover, loyalty programs can make consumers feel appreciated and build an emotional connection with the brand. You can do this by incorporating a “surprise and delight” points or rewards for special occasions such as a customer’s birthday.
Loyalty programs become a profitable trade-off for both you and your customers: customers get more value each time they shop, and you profit from their frequent business.
Creating a loyalty program can be as simple as rewarding customers on their second purchase or after a set dollar figure. You can also opt for automated loyalty apps which can reward your customers for a variety of actions they take in your store.
3. Offer Coupons & Discounts
In the digital shopping realm, coupons act as a bait to hook new email subscribers as well as a purchase incentive. On your Shopify website, you can create a discount code that offers a fixed amount off, percentage of discount, or free shipping. You can choose from – applying the discount to the complete order, single product, or one or more collections. You can even reward only the most loyal customers.
Sending a discount code to a first-time user for their next purchase with a first-time order is a great way to poke them to come back. For this reason, discounting can also be a successful way to bring back ex or old customers that haven’t purchased in a while.
4. Recreate Shopify Store On Facebook
You can leverage your social media reach on platforms such as Facebook to drive sales via your Shopify store. Your Facebook store can integrate directly with your Shopify store by using the “shop” tab, so you don’t have to keep a separate inventory.
The sales process gets smoother, as customers buy directly from you. You don’t need to redirect them to your website.
The API enables your store on Facebook to automatically sync payments and inventory with your account on Shopify. Facebook is unsurprisingly number 1 as a source of social traffic and sales. Almost 33% of all social media visits to Shopify stores come from Facebook.
5. Integrate Instagram
With over 500 million daily active users, Instagram is one of the fastest-growing social apps around, connecting consumers, influencers, and brands.
Building a substantial Instagram following of people who are interested in your products or services can be achieved by taking the right photos of your products, using strategic hashtags and posting at the correct times. The key to acquiring your organic Instagram presence is engagement with your followers.
You can run contests, giveaways or show some behind the scenes to showcase your product development process. For e-commerce marketing, adding products to your Instagram posts and stories gives your followers a direct path to purchase, which is crucial for increasing your online sales.
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Increased sales and customer engagement have no meaning if you do not have a scalable, robust and performant eCommerce Store in place. Building a Shopify store is the first step in your e-commerce journey. You can hire Shopify experts who can help you set up multiple sales channels, integrate POS, add discount codes, manage payment gateways and generate financial reports for your Shopify store.