Satisfaction is the wrong the goal. Customer experience is the strategic advantage.

I’m Flavio Martins and awesome customer service is my passion. I started WinTheCustomer as a customer service blog showcasing how organizations can deliver great customer service and win customer loyalty, one customer experience at a time.

About WinTheCustomer - Flavio Martins

Customer Service is Not a Strategy, It’s the New Reality.

Customer Service Experience SpeakerWe all want to be delighted, and we all hope organizations treat us with the respect we deserve as valuable customers.

My mission is to inspire every customer impacting individual to be more passionate, articulate, creative, personal and fun as they work to serve customers. I look forward to opportunities to train and consult with service professionals to make customer service better each day.

Working with other service experts, technology solutions providers, and industry leaders, every organization can create amazing customer interactions, exceptional experiences and change the nature of customer service and customer relationships.

Award Winning Customer Service Blogger

  • Huffington Post Top 100 Most Social Customer Service Pro – Huffington Post
  • ICMI Top 100 Most Influential People in Customer Service – ICMI – CallCentre
  • Frontleaf Top Influencer in Customer Success – Frontleaf
  • SAP Top 60 Customer Experience Influencer - SAP
  • Mindtouch Top 50 Most Active Influencers in #CX - Mindtouch
  • CustomerThink Top Author – CustomerThink
  • Top 15 Most Influential Customer Service Expert – GetApp
  • Top 50 Customer Service Pro to Follow – WittyParrot
  • Top 10 Customer Experience Leader – Fonolo
  • CustomerService100 Service Leader – CallCenter.co.uk
  • Top 30 Customer Engagement Influencer – The Customer Edge
  • Top Customer Service Blog – Merlin
  • Best Service Leader to Follow – ServiceMax

What is good customer service?

Too many hours are wasted every year on customer service trainings about customer satisfaction. But just focusing on satisfaction is a waste of time. Customer loyalty is what counts.

Satisfaction is not enough, great customer service wins customer loyalty.