Flavio Martins BioCustomer satisfaction is never enough.

Hello. I’m Flavio Martins. For too long we’ve had to endure bad customer service. I started Win the Customer to showcase what exceptional organizations are doing today to win customer loyalty, one customer service experience at a time.

Together with other service experts, technology providers, and industry leaders, every organization can create amazing customer interactions, exceptional experiences and change the nature of customer service with better customer relationships.

The Win the Customer mission is to inspire every customer impacting individual to be passionate, articulate, creative, ethical, personal and fun. Living and working to uplift and make the life of the customer better each day.

-Flavio Martins, Win the Customer!

Service today often is SO bad that we’re actually excited when we receive even mediocre service. Well, we’re tired of disappointment and let downs when we need help the customer. We’re all customers in one way or another and we deserve better. So we’re helping organizations set the bar higher for the service they give to their customers.

What is good customer service?

Too many hours are wasted every year on customer service trainings about customer satisfaction. But just focusing on satisfaction is a waste of time. Customer loyalty is what counts. Real customer service is often so rare that organizations don’t even bother measuring delighted customers and settle for simply satisfaction.

Customer service is not dead, but it begins with you.

By delivering winning customer service experiences each and every day, then helping others to do that same, we can change the way business is done today.

Satisfaction is not enough, great customer service wins customer loyalty.