With all the improved high tech world and more beneficial communication tools, various organizations have found an interesting way to reach customers and improve customer service.
This is a guest post by Amit Kothiyal with SEO-SMO.net.
Remember how we all “dislike” being put on hold on a phone line or approaching prompts to get the must deserved customer service. With all the improved high tech world and more beneficial communication tools, various organizations have found an interesting way to reach customers and improve customer service.
Through social media, customers get exactly what they are looking for and receive better customer support and easier ways to contact an organization. Jump into the game changing strategy to increase company’s touch, use seo and social media, if you are not because serving customers is social, too! Nashville seo company is a real expert ready to help.
5 Simple and creative ways you can take customer service to the next level with social media
1. Make Twitter part of your customer service contact channel
Use Twitter to solve customer problems and answer questions. The much used phone conversations may help solve the problems but phone wait time will not. A single tweet is enough to reach a lot of customers in just one click, which made twitter a fast-lightning platform.
Use Twitter to build your customer service brand image. Better customer service gets talked about, which may lead to better brand image and more sales. Twitter is one of the social media ways that may turn a single happy customer story to international news.
Use Twitter to facilitate customer service and reduce costs. Customers have better things to do than to be on call for hours because of a simple issue. With Twitter, the solution is quick, cheap and precise and it also reduces the call rates and time.
2. Use live chat technology to handle multiple customers all at the same time
There can be various reasons to use the chat functionality. Some consumers are not always comfortable or understand the solution on call or have a lot of patience to pick the phone to call the service center. Also online chat can be a great way to inform customers about your new services or to sell the complimentary helpful products.
Whether the problem is about a bank account or online assistance, chat works great for customers and the company.
3. Connect with customers and serve them through a company blog
Blogging is the finest way to create a social customer service strategy using social media style. The World Wide Web has taught us to demand and get everything immediately without wasting much time and effort and blogs do exactly the same. A blog post can solve customer query, market a product or service and advertise about the new improvements of the company.
The regular and easy updates on the blogs keep the brand always in news. The comment section of the blog provides instant feedback about the product or service, which may turn the negatives into positives and develop brand image.
4. Let customers work with each other on customer service forums
If a lot of customers are facing a similar kind of issue and calling to ask the same questions, it is smarter to put the solution that is searchable globally by the users and the search engines. The customer can easily click on the product name, to sort out their issues.
Also, a forum can provide various solutions to a single problem so that the customer can choose the most suitable one. Along with better and quick customer support, a forum may reduce your customer service admin calls, as the customers are getting the solutions through the net.
5. Let customers connect and share experiences on social networking sites
Social networking sites have brought the world closer and made life easier and now its time for the organizations to use these channels as a means of providing better customer service. The sites like Facebook, Pinterest, and MySpace not just enable a company to communicate with the customers on various levels but also help solicit feedback, send out the update bulletins about the product and service and manage the reputation and the image of the brand.
These sites bring you closer to the customers, which enhance customer support. Build community, start an event or social networking forum, the ultimate result would be, better brand image through proper customer service!
The Relationship Between Graphic Design and Social Media
For graphic designers, social media is an opportunity or a challenge, and possibly even an intimidating problem to be overcome. However, it can’t be ignored. According to the best graphic design services houston tx, there is a symbiotic relationship between graphic design and social media. If you manage to master that balanced relationship, you can enhance your creative work as well as your success as a practical businessperson, these Figma UI Kits are going to help you improve your graphic design skills.
Great design boosts social media engagement
You can use your graphic design skills to send engagement on any social media platform through the roof. Consider a typical Facebook post as an example:
It’s Taco Tuesday! Come out and celebrate with us at Taco John’s where it’s 50 cents tacos starting at 5:00pm until last call! We also have dollar drafts all Happy Hour from 3-7! See you at Taco Tuesday!
Social media managers work on engagement, virality, and EdgeRank score for every post. There are all kinds of ways to go about achieving these things with simple graphic design.As a designer, you’d almost certainly do a few things to improve this post. First, you’d add an image, one people could not resist sharing. Second, you’d shave down the text and incorporate it onto the image so the whole thing is short and sweet and has instant impact. Good news: by improving the post from a graphic design standpoint, you’d improve the EdgeRank score, boost engagement, and almost certainly get a better shot at virality.
First impressions
Social media is a real time, instant access place, which means that first impressions are incredibly important. Profiles, cover images, avatars, and icons are often the only thing people see about you before they keep scrolling. Graphic design sets your profile and brand apart in a sea of competition, especially on huge platforms like Facebook, Twitter, and Instagram. You also need to be sure that your first impression works from platform to platform; this is where an eye for great design really comes in handy. Most platforms require some version of a logo or profile picture that is close to square, but cover images tend to be landscapes. You’ll need branded versions of both if you’re working for a client, or just trying to sell your own services as a designer. And don’t forget that you’ll need an occasional portrait image for platforms like Snapchat.
Behance as social media
Behance is technically a portfolio site, however, as a graphic designer you need to see it as a social media network as well. It is a social media hub for creative professionals, and that’s why it’s an important place for you to make the most of your social media skills to showcase your graphic design talents. Use Behance to appreciate, collect, and comment on the work of other designers and you will find yourself networking as a matter of course.
Facebook for graphic designers
Facebook is an excellent place to find paying clients and exposure. Even if it’s not your favorite platform socially, this is where the clients are hanging out. You can also network very effectively here, since on the numbers alone Facebook is still the juggernaut of social media.
Pinterest and Instagram
Social platforms like Pinterest and Instagram are great places for graphic designers because they are very visually driven. In many ways both platforms can act as a portfolio, helping you to build up followers naturally as you share your work. There may not be as many paying clients to be had here, but these are still good places to be seen.
Graphic design changing social media
As social media users demand more interactive content and real time experiences, graphic designers will play a more important role on the various social media platforms. As always ads will compete for attention, so only the best and most visually appealing ads will win out. Graphic design is also central to user experience, which is at the heart of what every social media platform is focused on. The bottom line here is that as a graphic designer your skills are in demand in the realm of social media, and even in strict graphic design roles, you’ll need to have social media experience.
What’s your take on simple and effective ways to use social media for customer service?
Social media is providing interesting ways to reach customers and and has improved customer service through customer feedback, providing important announcements via social networking sites and follow market trends. What other ways have you found effective to leverage social technology to deliver an exceptional customer experience?
Amit Kothiyal is an expert on social media for business. He teaches social media marketing, its best uses, case studies, recent news, useful tools, tips and much more, He shares his free Social Media Guide featuring Next generation SEO SMO – SEO-SMO.net.
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