The saying “the customer is always right” has been around for so long that we seldom give it much thought. The real question, however, is whether or not it’s true.

One of the big challenges for brands using social media for customer service—and also making an effort to proactively reach out to customers with live chat and chatbots on their website—is striking a balance between customer service automation and real human connections.

From automated purchasing and shipping to simple returns and mobile-friendliness, these are the modern conveniences your online customers expect from your business.

Today, brands can use social media to strengthen brand awareness, create customer loyalty, and build lasting relationships with customers.

In 2015, the average cost of a data breach was $154 per person affected, a IBM and Ponemon Institute study found.

Whether you’re an Italian restaurant, a vendor of smartphones, an organic grocery store, or a women’s fashion outlet, something about your brand needs to gain the long-term favour of its consumer base in order to be successful. Sure, it’s important to provide a service where customers ultimately find what they’re looking for. But they will…