Customer service quality is a manifestation of your customer care and the degree of your customer focus. The degree to which you go to serve your customers shows the true essence of the existence of your organization.

Working in customer service is about helping people take that next step and move forward making things better. Customer service is about supporting when frustration overtakes and just before despair causes customers to give up.

In most cases, great customer service starts with a clear philosophy and a commitment to creating something exceptional. Make sure you know what makes you unique, and have a guiding idea that governs all levels of your organization.

Customers are living, breathing, feeling individuals who need care, attention, and meaning when it comes to the experience we create for them in our customer service offerings.

Working together with a customer, means being concerned about how you’re helping the customer succeed in getting what they need. This should always take precedence over workflows and metrics.

Apple knows who they are, understand the needs of their customers, and they have a clear vision for the customer experience they want their customers to have. They stick with their plan and execute it to perfection time and time again.