At the core of great customer service and wow customer experiences there’s a required discipline that is found in all successful customer service companies. It’s the art to marketing subtlety. Subtlety is at the core of great customer service and developing a awesome customer experiences.

Want to succeed in your startup? Don’t compete on price. Compete on value. You can’t compete in price when you’re starting out. The big players, already established, have greater leverage on pricing. They undercut, lower prices, offer discounts, offer freebies. They can afford it. You can’t. That doesn’t mean you can’t compete.

As a new year begins, let’s look at 12 customer service trends for 2012, the year of customer experience. We’ve recently seen more and more evidence of the shift in power from companies to customers. Companies will have to adapt to the ways customers want to engage with them in the overall experience with the…

Verizon Wireless has decided it will not institute the $2 fee for online or telephone single payments that was announced earlier this week. Power to the people! The Verizon fee cancellation teaches some valuable lessons on customer focus and customer feedback. Customer Feedback is Powerful. Long Live the Customer. The Verizon example, as well as…

I admit it, I like Star Trek and hopefully you’ll continue reading this. Customer Service is not like Star Trek! In Star Trek, battles in outer space are centered on space ships’s shields. The first one to lose their shields is destroyed. Keeping your shields up in customer service is the destroyer. Shielding yourself and…

There’s really only one day where customer service really matters. Today. One of the first rules to providing great customer service is to abandon yesterday’s great work. Yesterday is over, it’s in the past. Good work done yesterday does little to progress your mission to offer great customer service.