We’ve all heard the all saying that “the customer is always right”, but is the customer really always right? Of course! Here are four reasons why:
The Customers Make the Business
One reason that many businesses still go by the “customer is always right” standard is that they know how important their customers are. A business without customers is just a group of people pitching a product to deaf ears. The customer is always right because as a business you want your customers to return as well as feel welcomed and appreciated. Many businesses lose sight of this fact when they become wealthy, not realizing that they can still lose everything without the love and loyalty of their customers.
The Backlash Could Be Devastating
The backlash from displeasing just one customer can be devastating to a business model. Just one sass-filled complaint can leave a business with a poor reputation on the Internet and in its hometown. An established business also may lose many profits behind the ordeal. When it comes to new business they may not be able to recover from damage like this because of how new it is. Things like this can really sink your business even with the help of a reputation management company.
It’s Good Business Ethics
Making the customer right at all times is a positive business ethic. Any business owner who has a masters of business administration knows that because the assortment of courses they have to take that cover that very topic. In programs like this students learn the essentials of a variety of subjects such as financial management, marketing management and business ethics. Business ethics is a group of morally correct actions that further a business’ reputation by treating customers and associates as human beings. Business ethics classes also teach that all departments within a business establishment should have a uniform code of conduct. This code of conduct should display the heart of the business, which should include love and loyalty to their customers.
It Set as Standard of Customer Service Excellence
“The customer is always right” also sets a standard for the customer service department that strives for excellence. Customer service experiences are one of the leading causes of customer loyalty and customer loss. Every customer matters. Therefore, businesses should strive to create an environment of consistent extra-mile type service. It is essential for you that you are communicating effectively so that you and your customers can find the best possible solution to any issue.
Allowing the customer to be right in the midst of disputes is the smart way to handle business relations. It is not worth it to risk destruction by insisting on being right. Sometimes it is best to just stay focused on the big picture and let things go. It is also essential that you don’t forget the customers that helped make your business what it is today.