Social media is such an amazing tool to build your business, establish your brand, and most importantly connect with your customers.
Understanding the social media game can truly be an uphill battle for some. Keeping up with the passwords, trends, and algorithms of each network leave many people feeling like they’d rather skip out on working with social media at all.
If it seems hard to manage, either hire someone specifically to take care of the social media arm of the business or consider these four ways of boosting your social media campaigns.
1. Choose Which Outlets Work Best
There’s no rule that says every single business must have a presence on every single social media platform in existence. There’s a lot that goes with managing each one. In order to balance it all well, start small and choose a few. Take a look at the requirements for a successful Facebook page and see if this works well.
Additionally, figure out where your audience (potential clients) is hanging out. If most of your clients are women, Pinterest is over 60% female. This may be an ideal spot to hang out. If your clients are predominately Baby Boomers, Facebook might be a great place to start engaging.
2. Use Hashtags
Hashtags are dynamic for finding out what people are saying about your company. First of all, it’s great that people are talking in the first place. In order to monitor and control the conversation, try to use a strategic hashtag that’s specific enough to decipher.
For example, a women’s fashion clothing company should forgo using #womensfashion as the main hashtag. It’s too generic. If the name of the company is Pink Petal Boutique, a simple hashtag could be #pinkpetalwomen. This is specific enough to remember and it directly connects to your company.
3. Use Automated Systems
Now, even with narrowing down the number of social media sites and using hashtags, there will be days when things get really busy and it’s hard to keep up with what’s going on with the social media pages. In this case, one of the best tools to use is an automated system.
In addition to having a social media manager with an advanced degree such as a Master of Science in Leadership online, an automated system helps to make life a lot easier. Sites like HootSuite, Sprout Social, and Buffer are amazing because they perfectly release the content at scheduled intervals. There is no need to worry if the posts went out. Because of these systems, the posts are automated!
4. Produce Quality Content
It’s often stated that content is king. In the social media/blogging world, this statement couldn’t be truer. Be intentional about producing high-quality graphics, interesting stories, provoking tweets, and eye-catching videos. No matter what network you decide to use, make sure the content is awesome.
These are four of the ways to begin taking control of your social media campaign. They may feel a little awkward at the beginning, but before long, these steps will feel like second nature.