Without the proper website construction and marketing campaign, your business is going to remain lost online. There are several ways to increase your exposure, and most of the methods only require a little time and effort.
Paycor notes that according to SCORE, only 51 percent of companies have a website. Assuming you have a website but you’re still not getting traffic, it likely has something to do with the way your website is setup and how you’re marketing to your customers.
Do Your Research
When it comes to promoting your website online, you need to be able to cut through the noise and directly target your customers. A website that sells dolls won’t get anywhere if they try to market to the massively broad doll category. The website likely won’t ever get to the front page of the search engines with that type of broad marketing. Refine the keyword to something more specific, such as “sixteenth century dolls in Ohio” and you’ll likely see an uptick in website visitors. You need to know your market and be able to market to the exact people who are looking for your product.
Difficult Navigation Schemes
When customers come to your website, they need to be able to immediately locate the content on your website. However, there is another reason you need an effective navigation scheme as well. When content on your website isn’t intelligently linked, search engines won’t find your content either. Every page on your website needs to be within one or two clicks from a main link on your homepage. If your website has pages buried deeply within the navigation scheme, it’s unlikely customers will ever find your content. Make sure you work with due diligence during the construction of your website to avoid potential problems down the line.
No Social Presence
While social media isn’t the only way to reach your customers, you should have an effective social media presence. Choose the platforms that make the most sense for your business and leave the rest. A solo artist might have a LinkedIn profile, Facebook page and Twitter account to promote themselves. A large gallery may not need LinkedIn, but they might find utility in sites like Tumblr, Pinterest and Instagram. Find the social media platforms that make sense for your company and dominate them by not stretching yourself too thin over several platforms. Consider hiring a full time social media manager to stay on top of your campaigns.
Your company should have a brand that is unique to your specific company. There should be a clear message that customers can identify as belonging to your company. Your company needs to make it easy for customers to find your website by promoting yourself using several different mediums. Use your company name in your Tweets, and provide links back to your website from your social media page when possible.
Hiring Marketing Professionals
White Label SEO from places like Multifuse.com is a simple way to expand your marketing services for your customers. By hiring a White Label SEO service, you don’t have to worry about hiring additional employees or creating a team dedicated to your pay per click advertising campaigns. Using a company that specializes in these types of services can help you get ahead and save money.
Your business isn’t being found online because you’re not using the necessary search engine optimization strategies that are needed to get noticed. Promoting your site is important, but you need to target the right keywords that will appeal to and draw in your potential customers. Concentrate on developing a more effective SEO platform, and customers will begin to find your site online.