Barack Obama Raises the Standard of Customer Service
The public deserves competent, efficient, and responsive customer service from the Federal Government. Barack Obama’s Executive Order inspires just that.
The President’s Executive Order #13571 inspires federal government agencies and departments, known for so long for their bad customer service standards, to streamline the delivery of their service to the people and improve customer service.

Executive departments and agencies must continuously evaluate their performance in meeting this standard and work to improve it.
-Barack Obama
The Barack Obama Customer Service Standard
The president’s customer service standard executive order outlines the ideals that make up the correct approach to deliver a good customer service experience.
Executive order customer service principles:
- Survey and review customer feedback regarding customer service delivery.
- Establish service standards based on the needs and wants of your specific customer base you serve.
- Track on-going customer service performance against service standards demanded by customers.
- Benchmark customer service delivery against that of the best service-focused organizations in business.
The Federal Government Customer Service Demands
As technology continues to advance across all areas of business and society, the demands of the public continues to grow. Government should and must take a more active role in leading the charge to keep up with innovation and set the example for service delivery. There should be a constant attitude of service improvement and co-operation between agencies and the customers they service.
Managers at the government level MUST learn from what has and is working in the private sector and implement the more effective principles that will help government agencies improve the delivery of government service.
Among these principles are:
- Less hoops.
- Less barriers.
- Less run-around.
- More responsive agencies.
- More self-service options.
- More technology integration.
- More focus on customer experience.
- Greater transparency.
- Faster services.
Ultimately, the Federal Government has to align itself with the needs and wants of the people. It’s time to streamline and implement the customer service principles that are more efficient and effective at serving the general public.




Dear Flavio,
Thank you for sharing this blog. As I was reading, I kept on being drawn to the parent-child model. I am on the trail-end of writing a book on taking leadership back into the home, and maybe this is why the idea kept on buzzing in my head. Let me throw in some thoughts up for discussion:
1) If children were customers… Are parents addressing/responding to their clients’ needs as mentors and role models?
2) If children were customers… How well are homes positioned to ‘adapt’ the Executive order customer service principles to ensure we raise well-adjusted kids, not just academically, but morally, spiritually and ethically too?
Regards,
Kimunya
Those are very good questions. I think that we really have two different worlds we’re living in today. We have the world where parents act or attempt to act as role models and mentors to their children and approach parenting in a coaching-type of role to encourage their kids to rise up and achieve their goals.
At the same time, we have an opposite world where many people are stuck in just trying to survive. Very little is being done to develop the rising generation as people are mostly focused on just making ends meet. This survivalist-type of living gives little time, resources, or motivation to make anything great.
So, how positioned are homes to adapt these principles to what’s taking place day-to-day? Depends on which of the two worlds you find yourself in. If you’re reading this now, you’re part of the first world, even if you don’t think you are. You’re taking time to read and hopefully internalize something new that will make you better. You’re looking to improve and not just survive.
Great insights on how the federal government needs to improve customer service! This definitely shows that Obama is aware of and has a plan to improve customer service, which is great. I especially like the one about surveys and reviewing customer feedback. When customers do give feedback, it is important to look into it and figure out where you can improve to satisfy this customer. For more information on how to improve customer service, visit us at http://www.impactlearning.com/solutions/training-programs/customer-service/
Yes, it shows awareness. Hopefully individual departments can execute a strategy that can turn around the poor customer service standard that is evident in so many organizations.
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Thanks Chris. I appreciate the feedback. Conversations on these topics always make the information better, and allows it to evolve as we add from the experience of others.