Excellent customer service isn’t hard, but it requires everyone in the organization to be converted to the principle that customer service and creating customer loyalty is the key to success.
Successful customer service organizations train EVERYONE in customer service, because customer service is the lifeblood of the organization.
By aligning the entire organization around the customer service focus, you ensure that all of the processes of each of the organization’s divisions and teams are centered around the customer experience.
You ensure that marketing, customer support, development, accounting, HR, management, everyone…is focused on what the impact of decisions of the organization will be to the customer.
This ensures a consistant positive customer service experience by the customer in regards to every aspect of the organization.