When you think about attracting and retaining new customers to your business, you might focus on the importance of having a team of friendly and capable employees devoted to making them feel welcome and appreciated. Having great products and services doesn’t hurt, either.
But while these are definitely smart goals to have as a business owner, there’s yet another key way to improve customers’ overall brand experience: cybersecurity. After all, because you hold the proverbial keys to your customers’ data and personal information, it’s ultimately your responsibility as a business owner to protect it. Unfortunately, not all employees understand that, so consider arranging cyber security awareness training for your staff.
With this in mind, here are several ways your company can focus on military-grade cybersecurity in order to maintain and improve customers’ brand loyalty.
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It Helps to Build Trust
As The Wall Street Journal notes, building and maintaining customers’ trust is crucial. One way business owners can achieve this is by letting their valued customers know they take protecting their valuable information seriously. For example, don’t be shy about letting your customers know how you safeguard their information behind the scenes, as well as the steps you take to prevent cyber threats like ransomware and malware.
To do this, consider investing in ransomware protection. For example, Mozy offers solutions that provide companies with a solid line of defense against disruptions from ransomware and malware. Additionally, Mozy maintains your company’s and customers’ proprietary data for up to one year, allowing you to restore these files from any point in time should you fall victim to a cybersecurity attack.
As another layer of protection, post signs inside your business and on your website announcing you have ransomware protection in place. Ultimately, this should reassure customers — and scare off would-be cyberthieves — that you value their patronage and are doing everything in your power to earn and maintain their trust.
Cybersecurity Improves Brand Loyalty
Having solid cybersecurity plans and programs in place can do a lot more than keep your customers’ data secure; it can boost brand loyalty. According to The Atlantic, customers appreciate when companies commit to data protection and have instituted proper safeguards.
Moreover, business owners who make it a point to prioritize cybersecurity — and keep customers or clients apprised of these safeguards — will be viewed as trusted leaders. Having a reputation that puts customers first is huge, as customers tend to put a lot of stock in companies that focus on their needs and desires — and are more likely to shop or work with a business that adopts these values.
Clients Expect It
While instituting cybersecurity measures may make for happier customers, the expectation is still there. According to the Harvard Business Review, the vast majority of consumers have high expectations that their financial institution has put measures in place to keep their personal and financial information safe.
Additionally, shoppers tend to be pretty savvy when it comes to monitoring their bank statements and credit card balances. As such, they know security measures are available in the marketplace, and they want to believe the businesses they frequent most employ these protections, Ultimately, understanding customers expect you to have some sort of cybersecurity measures in place will go a long way in keeping them happy and maintaining their patronage.