A guide to great customer service. Customer service executives could usefully draw parallels between customers finding their way in the market place and sailors navigating across unknown waters.
More often than not, difficulties can be avoided by learning from the experience of others who have just followed the same path. The key to success is to capture that experience and make judicious use of all modern technologies and tools to guide customers through the buying process. Sailors made use of lighthouses and hand-drawn maps, to find their way in good times and bad.
What customer service guide and tools are you making available to your customer service team members and your precious customers?
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