101 Best Inspirational Customer Service Quotes

Exceptional customer service has been proven to be the new competitive advantage in today’s economy.

Successful businesses today don’t ignore customer service. The power of social media and the ability for customers to voice their opinions good AND bad have given customers power in today’s economy. Customer service matters, and successful businesses know that customers need to be appreciated, cared for, and understood.

Effective, exceptional customer service is more than generating satisfaction, it creates overwhelming customer loyalty. This level of customer relationship affects the bottom line during good economic times and bad.

If your organization is setting out to deliver an exceptional customer service experience, keep these 101 best customer service quotes close by for a quick dose of inspiration in your quest to deliver great customer service that your customers deserve.

101 Best Customer Service Inspirational Quotes

Customer service is growing in importance as a competitive business differentiator heading into the new year. Here is a collection of 99 inspiring and useful customer service quotes to keep in mind:

  1. Your most unhappy customers are your greatest source of learning.
    Bill Gates
  2. Your customer doesn’t care how much you know until they know how much you care.
    Damon Richards
  3. Your best customers leave quite an impression. Do the same, and they won’t leave at all.
    SAP Ad
  4. You’ve got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
    Rupert Murdoch
  5. You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.
    Jerry Fritz
  6. You are serving a customer, not a life sentence. Learn how to enjoy your work.
    Laurie McIntosh
  7. Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.
    Martin Oliver, MD Kwik-Fit Financial Services
  8. When the customer comes first, the customer will last.
    Robert Half
  9. When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.
    Jerry Harvey
  10. Whatever your business is, talk to your customers and provide them with what they want. It makes sense.
    Robert Bowman, CEO Major League Baseball Advanced Media
  11. Well done is better than well said.
    Benjamin Franklin
  12. We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
    Jeff Bezos, CEO Amazon.com
  13. We don’t want to push our ideas on to customers, we simply want to make what they want.
    Laura Ashley
  14. Unless you have 100% customer satisfaction…you must improve.
    Horst Schulz
  15. Under promise and over deliver.
    Toby Bloomberg
  16. To understand the man, you must first walk a mile in his moccasin.
    North American Indian Proverb
  17. There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
    Sam Walton, Founder of Wal-Mart
  18. There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!
    Ben Cohen, Ben & Jerry’s
  19. There are no traffic jams along the extra mile.
    Roger Staubach
  20. The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.
    Peter Drucker
  21. The purpose of a business is to create a customer who creates customers
    Shiv Singh
  22. The nature of any human being, certainly anyone on Wall Street, is ‘the better deal you give the customer, the worse deal it is for you’.
    Bernie Madoff
  23. The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.
    Kerry Stokes
  24. The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
    John Russell, President, Harley Davidson
  25. The longer you wait, the harder it is to produce outstanding customer service.
    William H. Davidow
  26. The interesting thing is when we design and architect a server, we don’t design it for Windows or Linux, we design it for both. We don’t really care, as long as we’re selling the one the customer wants.
    Michael Dell
  27. The goal as a company is to have customer service that is not just the best but legendary.
    Sam Walton, Founder of Wal-Mart
  28. The customer’s perception is your reality.
    Kate Zabriskie, Author of: Customer Service Excellence: How to Deliver Value to Today’s Busy Customer
  29. The customer experience is the next competitive battleground.
    Jerry Gregoire, CIO, Dell Computers
  30. Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
    Zig Ziglar
  31. Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
    Ross Perot
  32. Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions
    Betsy Sanders
  33. Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.
    Stew Leonard, CEO Stew Leonard’s
  34. Right or wrong, the customer is always right.
    Marshall Field
  35. Revolve your world around the customer and more customers will revolve around you.
    Heather Williams
  36. Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
    Peter Drucker
  37. Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.
    W. Edwards Deming
  38. People expect good service but few are willing to give it.
    Robert Gateley
  39. Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can’t expect your employees to exceed the expectations of your customers if you don’t exceed the employees’ expectations of management.
    Howard Schultz, CEO Starbucks Coffee
  40. Only a life lived in the service to others is worth living.
    Albert Einstein
  41. One of the deep secrets of life is that all that is really worth doing is what we do for others.
    Lewis Carol
  42. Nothing is so contagious as enthusiasm.
    Samuel Taylor Coleridge
  43. Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
    Rick Tate
  44. Men are rich only as they give. He who gives great service gets great rewards.
    Elbert Hubbard
  45. Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
    Mark Cuban
  46. Make a customer, not a sale.
    Katherine Barchetti
  47. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
    Chip Bell, Founder Chip Bell Group
  48. Know what your customers want most and what your company does best. Focus on where those two meet.
    Kevin Stirtz
  49. Kind words can be short and easy to speak, but their echoes are truly endless.
    Mother Teresa
  50. It’s much harder to provide a great customer service than I would have ever realized. It’s much more art than science in some of these other areas and not just about the facts but about how you are conveying them.
    David Yu, Chief Operating Officer, Betfair
  51. It’s a very, very tough market. So unless you do a really good job, you buy the right products from the US contract manufacturing company, you service the customer, they keep coming back, they bring their friends in, it’s all about numbers, numbers, numbers.
    John Ilhan
  52. It starts with respect. If you respect the customer as a human being, and truly honor their right to be treated fairly and honestly, everything else is much easier.
    Doug Smith
  53. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
    Charles Darwin
  54. It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
    Henry Ford
  55. It helps a ton when you learn people’s names and don’t butcher them when trying to pronounce them.
    Jerry Yang
  56. In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.
    Doug Warner
  57. In the end, the customer doesn’t know, or care, if you are small or large as an organisation. She or he only focuses on the garment hanging on the rail in the store.
    Giorgio Armani
  58. In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to serve our customers with integrity.
    Azim Premji
  59. If you’re not serving the customer, your job is to be serving someone who is.
    Jan Carlzon, ex-CEO SAP Group
  60. If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
    Ray Krock
  61. If you want to lift yourself up, lift up someone else.
    Booker T. Washington
  62. If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends
    Jeff Bezos, CEO Amazon.com
  63. If you don’t genuinely like your customers, chances are they won’t buy.
    Thomas Watson, former CEO IBM
  64. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
    Jeff Bezos, CEO Amazon.com
  65. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
    Jeff Bezos, CEO Amazon.com
  66. A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
    Mahatma Gandhi
  67. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
    Jeff Bezos, CEO Amazon.com
  68. If we keep doing what we’re doing, we’re going to keep getting what we’re getting.
    Stephen Covey
  69. If we do not lay out ourselves in the service of mankind whom should we serve?
    John Adams
  70. I won’t complain. I just won’t come back
    Brown & Williamson Tobacco Ad
  71. I don’t do business with those who don’t make a profit because they can’t give the best service.
    Richard Bach
  72. Here is a simple but powerful rule: always give people more than what they expect to get.
    Nelson Boswell
  73. He profits, most who serves best.
    Arthur F. Sheldon
  74. Good service is good business.
    Siebel Ad
  75. Good leaders must first become good servants.
    Robert Greenleaf
  76. Good customer service costs less than bad customer service.
    Sally Gronow, Welsh Water
  77. Friendly makes sales – and friendly generates repeat business.
    Jeffrey Gitomer
  78. For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.
    John Mackey
  79. Excellent firms don’t believe in excellence – only in constant improvement and constant change.
    Tom Peters
  80. Everyone in an organization should be involved with customer service, not only are they feeling the customer but they are getting a feeling for what’s not working.
    Penny Handscomb
  81. Every great business is built on friendship.
    JC Penney
  82. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.
    Kevin Stirtz
  83. Every company’s greatest assets are its customers, because without customers there is no company.
    Michael LeBoeuf, Author of: How to Win Customers and Keep Them for Life
  84. Every client you keep, is one less that you need to find.
    Nigel Sanders
  85. Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work and serve the customer!
    Gene Buckley, President Sikorsky Aircraft
  86. Do what you do so well that they will want to see it again and bring their friends.
    Walt Disney
  87. Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.
    Dale Carnegie
  88. Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.
    Brian Tracy
  89. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
    Donald Porter, V.P. British Airways
  90. Customers don’t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it. Once they tasted ours and experienced what we call “the third place”.. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn’t know they had.
    Howard Schultz, Chairman and CEO Starbucks
  91. Customer service is not a department, it’s everyone’s job.
  92. Customer service is not a department, it’s everyone’s job.
  93. Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.
    Leon Gorman, CEO L.L.Bean
  94. Customer satisfaction is worthless. Customer loyalty is priceless.
    Jeffrey Gitomer
  95. Being on par in terms of price and quality only gets you into the game. Service wins the game.
    Tony Allesandra
  96. An ounce of loyalty is worth a pound of cleverness.
    Elbert Hubbard
  97. A shoe without sex appeal is like a tree without leaves. Service without emotion is like a shoe without sex appeal.
  98. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
    Steve Jobs
  99. A little experience often upsets a lot of theory.
    S. Parkes Cadman
  100. The customer is NOT always right, but they are ALWAYS the customer.
    Don Gallegos
  101. Customers don’t care about your policy, they care about ACTION.
    Flavio Martins, VP DigiCert, Inc.






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