In order to increase your customer conversion rates, you need to optimize every channel and medium through which you interact with customers.

In an instant, mobile users read customer reviews, research products, and compare prices; the mobile customer experience is key for today’s informed customer base. In the 20th century, marketing was markedly different from the industry it is today. Companies would display ads on television, billboards and in print where potential customers were likely to see…

When done correctly, giving a gift to a customer can strengthen relationships with business associates, customers, and employees.

We are living in an era of constant customer engagement. And customer engagement is more complex today with higher expectations from informed customers.

The way you express yourself in your customer service interactions will determine whether your message will be received in a positive or negative way.

Most businesses fail to understand is that when you lose customer service focus it’s actually more costly to your business than great customer service.